It started under a blood-orange sky in rural Jamaica, where the scent of cloves, sugarcane, and guava hung thick in the air. Noir and Latiya were just kids — barefoot, wild-hearted cousins — chasing fireflies through the sugar fields while their great-grandmother, Granny Latiya, stirred her secret rum blend over a charcoal flame.

She never wrote it down.
She didn’t have to.
That punch — deep, spiced, and unforgiving — was hers. A recipe born during hard times and celebrations alike. It healed heartbreak. Lit up weddings. Baptised generations of laughter. That old rum punch wasn’t just a drink — it was a legacy.

Granny would say, “If you’re gonna drink, drink from your roots. Drink with meaning.”

Years later, Noir and Latiya found themselves oceans away in cold city lights, where rum came in generic bottles and “flavour” meant artificial. But the memory of that smoky punch, the heat of ginger, the citrus bite, the guava sweetness — it never left.

So they went back.

Back to the hand-scribbled notes, back to Granny’s faded kitchen, back to the mango trees and spice racks. And with that same old fire and a rebellious Caribbean soul, they built Paradi — a bold, canned cocktail brand that tastes like no other because it comes from no other.